Let’s do a quick rundown of how the whole thing will work.
The event will run from Friday February 25th - Sunday February 27th with 5-6 pre-recorded presentations running each day. These presentations will include 25+ minutes of content (with up to a 3-minute pitch) and a live chat.
While the presentations themselves are pre-recorded, all speakers are asked to attend their presentation time live to interact with attendees in the chatbox. There is no video component, so attendance in pjs is encouraged
Along with the live presentations, there will be a Facebook group for attendees to hang out in, hold each other accountable, and ask all of us additional questions. If attendees have good questions while your presentation is going on, you can choose to go live in the Facebook group for a bit of an encore to answer those questions, connect with the attendees, and provide even more value (optional).
Leading up to the summit, we’ll have two weeks of promotion. You’ll be provided with email swipe copy, social media swipe copy, and social media graphics to make it all easy! As a speaker you will be required to promote at least one time on social media and once to your email list, but speakers who have promoted more in the past have made thousands of dollars in affiliate commissions. Yay! I'll even have a suggested posting/sending schedule for you to make promo easy to outsource to a VA.
During the promotion phase, as the summit is running, and for a few days after the summit is complete, we’ll also be promoting the VIP All Access Pass. The VIP All Access Pass includes lifetime access to presentations as well as some bonuses we'll all team up to throw in. This will provide immense value to our attendees, while making the work of promoting and creating a presentation worthwhile by allowing you to bring in affiliate commissions right away!
So this all sounds great, buuuut what kind of work does it require of you? Let’s chat about it! My goal is to make this all as easy as humanly possible so we can all have a blast while providing great value and growing our businesses.
This information includes:
Once you give me the thumbs up that you’re in, I’ll send you a link where you can upload all this information easily.
We also need to know if you want to make a VIP All-Access Pass Contribution.
The summit will be February 25th - 27th. We will schedule a time for your pre-recorded presentation to be live. We ask that you be available on a live chat during your time slot.
The presentation will be a 25+ minute pre-recorded video of a topic related to keto and weight loss for middle aged people. You will be able to have a 3 min pitch at the end of your presentation to promote yourself!
Next up is your presentation! This is a 25+ minute pre-recorded presentation that is meant to be more friendly and action-packed than perfect and strategically structured. We want our attendees to learn something great while having fun in the process.
Please structure your content in a way that allows attendees to walk away feeling like they've really learned something, rather than a webinar format where they feel like they're missing something that they need to buy from you asap. For further guidance, check out the first part of this podcast interview I did with Jessica Rasdall all about creating transformations through your summit presentations!
With that being said, you have your choice of the following presentation formats:
No matter what format you choose, you are free to use your presentation however you’d like in the future.
Your presentation should include great, actionable content. Here’s the suggested format:
While you are welcome to pitch absolutely anything you'd like, I recommend a freebie that is highly related to your presentation topic and helps them continue to move forward with what they'll learn from your presentation.
This will increase the likelihood that they'll opt-in to your email list. From there, you can have a tripwire and funnel set up to start making sales from your new leads right away!
Presentations are due by Sunday, February 20th.
Find a handy download with all this info in our Keto Summit Presentation Outline.
We would love to include worksheets to go along with your presentation. (A one page PDF will do.) We will provide you with the email addresses of everyone who downloads your recap worksheet after the summit has concluded.
This is where we really add value to the summit. It's also the best way for you to gain email subscribers and funnel people directly into your business!
I’ll encourage each of you to provide one resource to add. This includes things like:
It’s totally up to you to decide whether you’d like to create something new or provide something you already have. While this isn’t required, it’s highly encouraged that you participate. (Please note that coupon codes requiring customers to purchase your offer for a discount cannot be accepted.)
This is also an incredible way for you to get warm leads onto your email list. Anyone who redeems your contribution is one more warm lead you have for your funnel!
These bonuses will be included in the paid 'VIP All Access Pass'
It ramps up the value of the VIP All Access Pass making it easier for you to sell as an affiliate too!
The power of an online summit comes from a group of experts coming together for a single cause. The joint promotion that happens because of that is a huge benefit to everyone involved.
Because of that, we'll have an official promotion period starting on January 5th.
Sharing is required at least once to your email list and once to your main social media profile. Anything above and beyond that is up to you.
With a nearly 20% conversion rate from sign-ups to sales, it's definitely worth promoting!
When you do share, be sure to use your affiliate link (which you can set up here) so you can get in on the 60% commission that will come from any sales!
I am also willing to take over your Instagram stories, come on your podcast, write a guest newsletter, or do a live in your Facebook group (all with your affiliate link) to help you get some extra conversions!
You’ll find swipe copy and graphics in the Resource Vault below.
And last comes participation during the week of the event. Since we’ll already have done the work of creating the presentations and extra resources, we’ll be able to sit back and relax for the most part!
All I ask is that you participate in the live chat during your presentation slot and interact in the attendee Facebook group throughout the week to help attendees stay excited and engaged.
While you are not required to attend the events of other speakers, it’s highly encouraged! We’ll be able to get some great discussions going about the topics being presented.
As an affiliate, promoting the VIP All Access Pass, you'll receive 60% of all sales from traffic you refer to the event. Payouts will be made no later than Wednesday March 9th.
The pricing structure will be:
To make it as easy as possible for you to generate extra income, the Resource Vault includes things like email swipe copy, social media copy, and social share graphics. However, you’re more than welcome to write your own copy and even run your own Facebook ads.
Just remember to use your affiliate link, which you can create or look up here.
As with all affiliate promotions, be sure to disclose that you’re an affiliate when sharing with your audience.
Phew, that was a lot to cover! You’re awesome for making it this far 🙂
For the sake of clarity, here are your current action steps:
ASAP: Bio, Headshot, Website & lead magnet download page are due.
February 20th: Video Presentation Due
February 14th: Promote the summit to your audience (including affiliate links) We will provide you with all promotional material.
February 25th: Summit Begins
March 9th: Receive the email addresses of everyone who downloaded your presentation worksheet
Now for those resources I promised to make your life as easy as possible.
Here are links to helpful resources: