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Let’s be honest. Most sugar alternatives have a weird aftertaste, or they taste like something other than the simple sweet flavor that sugar has. This makes it hard for sugar-lovers to switch to sugar-free alternatives.
We wanted a truly NO-impact sweetener, but we didn’t want to compromise on flavor. Our goal was to create a gummy bear that appeals to everyone.
Full disclosure. I started making these gummy bears in my own kitchen for purely selfish reasons.
I wanted a gummy bear made with zero BS (Bad Stuff). The BS are ingredients I avoid when shopping for my family. If it’s not good enough for them, it’s not good enough.
The BS (Bad Stuff)
Also, made with food ingredients ideally not sourced from China.
This turned out to be tougher than we expected when we formulated this for commercial production. But, we’ve done a pretty amazing job.
We’ve created a zero-sugar gummy bear that’s not only delicious but made with ingredients that tick all the boxes–including multiple functional ingredients that are suitable for diabetics and a ketogenic diet.
Every ingredient serves a purpose. No fillers. No unnecessary anything.
Gummy bear-making is a pretty no-nonsense activity, but when you take away the sugar part, it changes everything.
Still, we figured it out, and with ingredients we can feel comfortable being completely transparent about.
We applied the same philosophy with our caramels, and then our best selling pancake syrup.